WHO YOU ARE:
You have strong technical skills, are analytical, detail oriented, creative, energetic, confident and a quick learner. A key player on our growing and dynamic CRM/Loyalty team, you will report to the Director, Loyalty, CRM & Consumer Insights. You will work with and help evolve our CRM channels to deliver a best-in-class communication strategy. Responsibilities and tasks include the following:
- Build, QA, send tests, schedule, and monitor email marketing campaigns within our ESP. Ensure campaigns render well in the most common platforms, including mobile.
- Create and monitor push notifications, SMS/MMS, in app notifications and app inbox campaigns within our ESP.
- Incorporate dynamic segmentation and personalization within all CRM channels & campaigns to optimize omni-channel revenue and engagement.
- Report & analyse the performance of CRM channels, campaigns and database evolution. Prepare recommendations to optimize engagement and revenue. Support with building dashboards and reports.
- Perform multivariate and A/B tests, analyze results and use insights to optimize existing and future campaigns.
- Work with marketing and ecommerce teams to improve email templates.
- Monitor industry best practices, and collaborate with cross functional teams to deliver best in class campaigns.
- Monitor deliverability of emails.
- Support with building and managing customer segments to feed campaigns, journeys and digital audiences.
- Support with building, managing and optimization of customer journeys to evolve towards a more personalized communication strategy.
- Monitor subscriber database and participate in acquisition initiatives to drive growth and strategies to reduce churn/unsubscribes.
- Troubleshoot any problems with our campaigns and within our ESP (open and follow up on tickets when necessary).
- Participate in CRM projects to launch new features, channels, and technologies to ensure we communicate with our customers in the most relevant, efficient and personalized way.
- Support / back-up within the CRM and global e-commerce team when necessary.
- Other projects and tasks as required.
WHAT YOU’LL NEED:
- Degree in Business, Marketing or related field of study
- 2-3 years experience using an Email Software Provider
- Salesforce Marketing Cloud experience an asset, Braze experience an asset
- Proficiency with tracking campaign engagement in GA4
- Strong knowledge of excel
- Knowledge of html & CSS an asset
- Power BI & SQL experience an asset
- Strong attention to detail and a team player, solid analytical skills and technical skills, and a quick learner
- Understand industry best practices related to email, SMS and push notifications to build best-in-class communication
- Bilingualism (English and French)
The expected wage range for this role is between $33 - $36
GROW WITH US!
We’re pretty proud to say that everything we do starts with our people – whether it’s in-store or at the head office. From sales associates and store leadership; dedicated in-house apparel and design teams; marketing, brand, and digital experts; stylists, photographers, and graphic designers; all the way to store concept and operations. We do it all. Ardene is truly a creative hub that is second to none.
Be part of a fun, dynamic and energetic team! Join our team and begin your career at one of North America’s top retail chains!
