Our team and what we'll accomplish together
The Merchandising team strategically plans in-store experiences that drive customer traffic, enable meaningful sales conversations, and position TELUS as a differentiated provider of whole home solutions and connected lifestyle offerings. In this role, you'll serve as a strategic powerhouse, ensuring our physical retail environments are prioritized from day one of every brand and product campaign, championing the in-store customer journey and translating complex business priorities into high-impact retail experiences.
What you'll do
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Own the overarching merchandising strategy, shifting the function from reactive intake to proactive strategic partnership with GTM and Marketing Communications teams
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Drive strategic campaign integration by partnering early with GTM Marketing, Product teams, and Channel Sales leaders to ensure physical retail environments are prioritized during initial campaign design
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Synthesize diverse business unit priorities (TELUS Rewards, bundling, integrated home solutions) and align them to quarterly business goals, maintaining a cohesive in-store narrative
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Adapt national campaign strategies to speak authentically to local markets and diverse communities, ensuring point-of-sale messaging is relevant and impactful across all regions
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Lead cross-functional collaboration as the central hub connecting GTM Marketing, Product teams, Channel Sales leaders, and external creative agencies to align creative vision with physical store execution
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Champion the retail representative and customer experience by ensuring every in-store touchpoint drives traffic and equips store teams to have meaningful, high-value sales conversations
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Maintain a proactive, long-term roadmap of the in-store customer journey, socializing alignment across strategic forums (TRIPR, Win-the-Weekend, regional sales meetings) to unify field and business leaders
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Regularly visit retail stores to evaluate campaign execution, gather field team feedback, and translate insights into strategic refinements for future GTM playbooks
What you bring
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7+ years of experience in retail merchandising, marketing strategy, or related field with demonstrated success in developing overarching strategic initiatives
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Proven ability to synthesize complex, multi-faceted business priorities and translate them into cohesive, unified messaging strategies
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Strong cross-functional leadership experience collaborating with marketing, product, sales, and creative teams to drive alignment and execution
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Deep understanding of retail environments, customer journeys, and in-store experience design
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Excellent communication and stakeholder management skills with ability to influence at all organizational levels
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Strategic thinking with ability to balance long-term vision with quarterly business priorities and execution
Great-to-haves
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Experience working in telecommunications, retail, or consumer-facing industries
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Familiarity with campaign management tools and retail analytics platforms
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Background in community-focused marketing or localization strategies
